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Blackbird Labs, the veteran Web3-powered dining loyalty app founded by Resy creator Ben Leventhal, recently raised $50 million in a Series B funding round on April 8, 2025.

The round, led by Spark Capital with backing from Coinbase Ventures, Amex Ventures, Andreessen Horowitz, and Union Square Ventures, brought Blackbird’s total funding to $85 million and was followed by meaningful post-raise updates from Blackbird Labs.

What’s the Pitch?

Blackbird’s app allows consumers to check in, pay, and earn loyalty rewards, called FLY points, at restaurants across its growing U.S. network. After its launch in New York, San Francisco, and Charleston, Blackbird now has around 1,000 partner restaurants, ranging from neighborhood favorites to buzzy hotspots and lounges.

The Series B round plans to help Blackbird deepen its U.S. reach and bring more restaurants onto its platform, including through the Blackbird Club. Blackbird Labs has hinted at future integrations, possibly with Resy, and plans to roll out more products tied to its digital asset ecosystem. 

Post-Raise Moves

Since closing the round, Blackbird has moved quickly, launching Blackbird Club and signaling its intent to scale both consumer-facing and industry-focused offerings. Blackbird Club is a brand-new tiered loyalty program where members can unlock perks like guaranteed reservations, early access to events, off-menu specials, and more. Instead of basic percentage rewards and free entrées, Blackbird Club offers real-world utility that grows with its evolving ecosystem of restaurants. The company’s plans for an industry-only membership program later this year show it is not just targeting consumers but also recognizing the value of hospitality staff. 

What’s Next?

Strategic backers like Amex Ventures (which acquired Leventhal’s prior startup, Resy) and Coinbase Ventures see Blackbird as a fresh take on loyalty that could expand far beyond its early markets. 

For consumers, the platform’s promise is simple: better rewards, priority treatment, and a loyalty experience that feels personal. Blackbird also offers restaurants a way to stay competitive without sacrificing more of their thin margins.

With new backers, products, and market momentum, Blackbird is shaping up as a loyalty contender to watch in 2025.

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